Facebook’s Audience Network helps you monetize your app by tapping into Facebook’s powerful advertising platform which includes all of the people-based targeting, measurement, and real-time optimization that’s used on Facebook itself. By using Audience Network, you’ll also gain access to Facebook’s 2 million advertisers. Available types include banners and interstitials.
Banner ads are small rectangular ads that occupy a small portion of the screen while the user is viewing an activity within the app. They are usually shown at the top or bottom of the screen, and don’t interfere very much with the use of the app.
Interstitial ads are full-page ads that appear ‘between’ activities in your app. Since they really grab the user’s attention, they can be more effective than banner ads at generating revenue. Interstitials are among the highest-converting and highest-paying ad formats.
What is required to use Facebook Audience Network ads?
In order to show Facebook Audience Network ads in your app, you will need to sign up for a Facebook developer account, add your app to your account, create Placement IDs for banners and/or interstitials and then configure your Andromo app to use your placement IDs. (Please refer to Setting up Facebook Audience Network Ads for step-by-step instructions.)