Google Analytics is not designed for mobile apps. In fact, it is very difficult for you to get actionable reports about your mobile app using Google Analytics data. For that, you need Firebase.
Google Analytics for Firebase is specially designed for mobile apps. It is optimized to track the performance of your mobile app with more than 500 parameters. See the video below to find out more about this amazing platform.
We are excited to announce that we have successfully completed the legwork that allows you to integrate Firebase Analytics into your Andromo app with just two clicks. Yes, it’s that simple!
Get better insights on your users
Firebase Analytics gives you data about how your users interact with your app. You can track a wide array of behaviors from downloads to shares, to actions such as using the camera for a selfie in your app and more. These are almost all impossible in Google Analytics.
This data will help you plan and make better product development decisions. You can market more accurately, as well as optimize your app without worrying about spending resources on things your users won’t use.
Firebase also shows crash data, notification effectiveness, deep-link performance, in-app purchase data, and more in real-time.
Ad Network Revenue tracking
Get more from Firebase by linking your AdMob account. Firebase Analytics reports merge with ad metrics and AdMob revenue, showing you the real lifetime value of your users, as well as the performance of your in-app advertising campaigns. With this, you will know who exactly your target audience is, and target them more effectively.
Unparalleled Segmentation and Targeting
Fine-tune your targeting with unmatched precision. Create Firebase custom audiences based on device data and user behavior. Using events and user properties, you can define highly targeted segments for notifications, A/B tests (with Firebase Remote Config), and remarketing. If you want to take your analysis to the next level, export your raw data to BigQuery. That’s a topic for another day.
Setting up Firebase on Andromo
Enabling Firebase Analytics on your Andromo mobile app is very easy. No coding or complex steps are required. Please note that for this to work, you will need a Google Firebase account. If you don’t have one, create your account here.
First, you’ll need to add your app to Firebase.
Log in to your Firebase account and go to your console. On your console’s left panel navigation, click on Analytics to expand the menu and then select ‘Dashboard’.
Select Android, to add your app.
Enter the package name of your app on the succeeding screen and then click “Register app”, then download the config file.
Log into your Andromo account and click open the Project Editor.
Go to the Services tab, check the box that says “Enable Firebase Analytics”, upload your config file and hit save. You’re done.
Go ahead and set it up today! If you have any questions or require technical support, please create a support ticket here.