Influencer marketing under scrutiny

Last year, Mediakix reported that the online influencer marketing industry is going to be worth $5-$10 billion by 2020. For perspective, Google’s ad revenue for 2017 was $93 billion. Influencers have gained quite a lot of steam, but their campaigns are difficult to measure. Influencer Marketing coming under scrutiny The FTC and law enforcement agencies…

February 18, 2019 | by

Getting Found in the Play Store

So you’ve created a beautiful app and are ready to show it to the world. You won’t get downloads just by uploading your it to the Play Store. You need to make sure people can find it. There are over 2.9 million apps in the Play Store. App Store Optimization, or ASO, is the key…

February 15, 2019 | by

Are ads coming to WhatsApp?

WhatsApp is a very popular messaging app. It’s one of the first truly end-to-end encrypted messaging apps. Users love it for its no ad policy and security. There is no third party and all messages are stored on the user’s device. Nothing stays in WhatsApp’s servers. This year, however, Facebook might start showing ads on…

February 14, 2019 | by

Mobile Advertising is Reshaping the Industry

Mobile advertising is a prized marketing tool, but when mobile phones were first introduced, it was not even on the radar. In 1973, Martin Cooper, then a senior engineer at Motorola, made a phone call to a rival company and informed them he was speaking from a mobile phone. He changed how we communicate forever…

February 13, 2019 | by

The Rise of Digital Identity

Digital identity is now as important as any other conventional personal identification document. As a lot of our day to day transactions migrate online, the need for a secure and verifiable digital identity is now more evident than ever before. Our banking, housing, taxes, and even shopping are all managed online. Like every other innovation,…

February 12, 2019 | by

Will foldable smartphones fail like Google Glass?

In November 2018, the first ever commercial foldable smartphone called “FlexPai” by Royole was launched. It beat all the big brands to the red carpet, but the quality of their product is debatable. We’ll wait to see what the big name brands come up with. We know that Samsung is set to release a foldable…

February 8, 2019 | by

The 4th Industrial Revolution: The Age of Artificial Intelligence

Personalized online shopping has been making inroads with the aid of artificial intelligence for some time now, but now more than ever, the whole industry is experiencing a wholesale shakeup with the coming of voice recognition shopping. Amazon is leading the way with Alexa and others such Google and Facebook are racing to get a…

February 5, 2019 | by

Promoting Your App

Way before you even begin to build your app, you must prepare a promotion strategy – that’s if you want to succeed in this business and get good installs. After launching your app, all the hard work and sweat from building it will avail to nothing if no one gets to know it even exists.…

February 4, 2019 | by

Andromo at Mobile World Congress 2019

The 2019 Mobile World Congress in Barcelona is coming up in less than a month and we’re excited to be there. This year is set to see some of the most important innovations in mobile phone technology come to life. User experience is the central focus. Everything from Artificial Intelligence, 5G Connectivity, Digital Wellness, Digital…

February 1, 2019 | by

Facebook is in trouble, again

No, it’s not okay! Facebook just doesn’t get it. Data privacy is non-negotiable. Apple has suspended Facebook’s developer certificate for internal apps after discovering the tech giant had been using their developer program to gather data from users in exchange for a fee, in direct violation of App Store privacy policies. Whether you pay for it…

February 1, 2019 | by