App Store Optimization Guide: Part 4

This is the final segment in our App Optimization series. In Part 3 we discussed Conversion Rate Optimization it. We also talked about why you need to test the effectiveness of your app’s design elements regularly. Today we’re going to take a closer look at your app’s key performance indicators. These are metrics you need…

March 20, 2019 | by

App Store Optimization Guide: Part 3

Now that we’ve discussed the important textual and visual content that you need to incorporate in the app you’re building, we’ll move to another important step – Conversion Optimization. Step 3: Optimizing Your Conversion Rate and A/B Testing What is CRO?       CRO stands for Conversion Rate Optimization. It’s a process of increasing your app’s…

March 15, 2019 | by

App Store Optimization Guide: Part 1

SEO Guide for Mobile Apps As advertisers move away from traditional advertising using television, radio and print to newer and more obtrusive channels that digital marketing has to offer, there is more money to be had by app developers from ad revenue. The more app installs you get, the higher your chances of earning a…

March 11, 2019 | by

Making Apps for 5G

5G is finally here! We’ve waited a long time for it. The biggest benefits are better data speeds and extremely low latency. This opens up a whole new world of possibilities to create apps that exploit interconnectivity. Multiplayer gaming, augmented reality and virtual reality applications are the earliest benefactors, as we saw at MWC19 in…

March 1, 2019 | by

Update from #MWC19

#MWC19 is up to a great and busy start. Our team from Andromo is in Barcelona to bring you all the action. We’ve already seen some breakthrough launches by big names like Samsung, Huawei, Lenovo, Nokia and more. Huawei and Samsung are keeping the new folding phones in glass cages like Mona Lisa at #MWC19…

February 26, 2019 | by

Influencer marketing under scrutiny

Last year, Mediakix reported that the online influencer marketing industry is going to be worth $5-$10 billion by 2020. For perspective, Google’s ad revenue for 2017 was $93 billion. Influencers have gained quite a lot of steam, but their campaigns are difficult to measure. Influencer Marketing coming under scrutiny The FTC and law enforcement agencies…

February 18, 2019 | by

Are ads coming to WhatsApp?

WhatsApp is a very popular messaging app. It’s one of the first truly end-to-end encrypted messaging apps. Users love it for its no ad policy and security. There is no third party and all messages are stored on the user’s device. Nothing stays in WhatsApp’s servers. This year, however, Facebook might start showing ads on…

February 14, 2019 | by