App Store Optimization Guide: Part 4

This is the final segment in our App Optimization series. In Part 3 we discussed Conversion Rate Optimization it. We also talked about why you need to test the effectiveness of your app’s design elements regularly. Today we’re going to take a closer look at your app’s key performance indicators. These are metrics you need…

March 20, 2019 | by

App Store Optimization Guide: Part 3

Now that we’ve discussed the important textual and visual content that you need to incorporate in the app you’re building, we’ll move to another important step – Conversion Optimization. Step 3: Optimizing Your Conversion Rate and A/B Testing What is CRO?       CRO stands for Conversion Rate Optimization. It’s a process of increasing your app’s…

March 15, 2019 | by

App Store Optimization Guide: Part 1

SEO Guide for Mobile Apps As advertisers move away from traditional advertising using television, radio and print to newer and more obtrusive channels that digital marketing has to offer, there is more money to be had by app developers from ad revenue. The more app installs you get, the higher your chances of earning a…

March 11, 2019 | by

Influencer marketing under scrutiny

Last year, Mediakix reported that the online influencer marketing industry is going to be worth $5-$10 billion by 2020. For perspective, Google’s ad revenue for 2017 was $93 billion. Influencers have gained quite a lot of steam, but their campaigns are difficult to measure. Influencer Marketing coming under scrutiny The FTC and law enforcement agencies…

February 18, 2019 | by

Facebook Audience Network Now Available in Andromo App Maker v4.6

We’re pleased to announce the addition of the Facebook Audience Network as a new ad network/app monetization option for developers using Andromo App Maker for Android 4.6+. Facebook’s Audience Network helps you monetize your app by tapping into Facebook’s powerful advertising platform which includes all of the people-based targeting, measurement, and real-time optimization that’s used…

March 30, 2016 | by

Adding StartApp ads to your Android apps

StartApp is a new addition to the ad networks that Andromo developers can use to monetize their Android apps. Adding StartApp banners and/or interstitials to your app is a very simple procedure much like other ad networks: Register for a StartApp Developer Account Add your App to StartApp Add your StartApp Developer ID and App…

August 8, 2014 | by

Six Essential Tips for App Developers

I ran across this Google/AdMob infographic today. There are some interesting app stats, such as: 34% of app users have upgraded from a free app to a paid version, making this the most widely experienced business model. On average, 85% of users we surveyed haven’t made an in-app purchase. 53% of users click on ads…

May 16, 2014 | by