Influencer marketing coming under scrutiny

Last year, Mediakix reported that the online influencer marketing industry is going to be worth $5-$10 billion by 2020. For perspective, Google’s ad revenue for 2017 was $93 billion. Influencers have gained quite a lot of steam, but their campaigns are difficult to measure. Influencer Marketing coming under scrutiny The FTC and law enforcement agencies…

February 18, 2019 | by

Are ads are coming to WhatsApp?

WhatsApp is a very popular messaging app. It’s one of the first truly end-to-end encrypted messaging apps. Users love it for its no ad policy and security. There is no third party and all messages are stored on the user’s device. Nothing stays in WhatsApp’s servers. This year, however, Facebook might start showing ads on…

February 14, 2019 | by

Mobile Advertising is Reshaping the Industry

Mobile advertising is a prized marketing tool, but when mobile phones were first introduced, it was not even on the radar. In 1973, Martin Cooper, then a senior engineer at Motorola, made a phone call to a rival company and informed them he was speaking from a mobile phone. He changed how we communicate forever…

February 13, 2019 | by

The Rise of Digital Identity

Digital identity is now as important as any other conventional personal identification document. As a lot of our day to day transactions migrate online, the need for a secure and verifiable digital identity is now more evident than ever before. Our banking, housing, taxes, and even shopping are all managed online. Like every other innovation,…

February 12, 2019 | by

Will foldable smartphones fail like Google Glass?

In November 2018, the first ever commercial foldable smartphone called “FlexPai” by Royole was launched. It beat all the big brands to the red carpet, but the quality of their product is debatable. We’ll wait to see what the big name brands come up with. We know that Samsung is set to release a foldable…

February 8, 2019 | by

The 4th Industrial Revolution: The Age of Artificial Intelligence

Personalized online shopping has been making inroads with the aid of artificial intelligence for some time now, but now more than ever, the whole industry is experiencing a wholesale shakeup with the coming of voice recognition shopping. Amazon is leading the way with Alexa and others such Google and Facebook are racing to get a…

February 5, 2019 | by

In Spam We Crash: Dealing With Fake App Reviews

App reviews are a big deal in the Google Play store. They can make or break your app’s future. And just like any other valuable asset, it’s caught the attention of bad actors, people who will go to any length to secure good reviews, even if it means paying someone to fake them. This unscrupulous…

January 31, 2019 | by